How Do You #ChooseGentle?

Disclosure: I’ve partnered with JOHNSON’S® for this post.

At one point or another, you or someone you love has used JOHNSON’S® baby products (more than likely their baby shampoo, amirite?). It’s what my mom used on my brothers and me, and I’ve used it on both of my kids. But this iconic brand is getting a makeover, and JOHNSON’S® is all new inside and out. They redesigned all of their products and reduced the number of ingredients in their portfolio by more than half, including removing sulfates and dyes, and 96% of the ingredients in their leading products are now naturally-derived. By doing this, they are making their products more gentle, so you can feel confident in using their products on your babies (and yourself). 

The brand new JOHNSON’S® is choosing gentle by making five promises to you, one promise for each finger of baby’s little hand. 
JOHNSON’S® has a new standard of gentle that is guided by these 5 promises to parents: 

1. Only use purposeful ingredients 
2. Never stop raising the bar
3. Be open and honest
4. Think like a parent first 
5. Help make the world a gentler place 

Their promise to be open and honest really resonated with me, because part of why I started this blog was to be open and honest with other moms, and with myself, about the realities of parenting. And while I tend to be very open, once or twice, I’ve hesitated about clicking the “publish” button, for one reason or another. Whether it was talking about my struggle with infertility, sharing my body insecurities, revealing the fact that my toddler had been hitting me, or talking about how I have felt undervalued or underestimated as a stay-at-home mom, sometimes it just isn’t easy to put that information out there. And every single time, you have surprised me with your responses. Instead of responding with judgment, I have always received numerous messages or comments giving advice, a new perspective, or saying, “This happens in our house, too!” And truthfully, it’s really nice to know you’re not alone. So while being open and honest isn’t always the easiest thing to do, I know that it helps to open up conversations that wouldn’t otherwise be had and to keep me accountable to you. 

As part of their promise to be open and honest, JOHNSON’S® is committed to continue sharing their decades of research with everyone—including parents, their competitors and health authorities. They are also sharing 100% of the ingredients in their products, including those in their fragrances.

So while it may be the same company that you grew up using, or used on your kids, JOHNSON’S® is all new, from the inside out. To read more about the new JOHNSON’S®, visit their site.

xoxo, 

​Jenise